Just recently found out about this short film done by Dove (hat tip: Tim O’Reilly). First word out of my mouth: “Wow”. The application of massive amounts of makeup for a photo shoot and post photo-retouching are things we all know about and they certainly should come as no surprise, but how interesting that Dove should choose to tackle it head-on. Because really, how complicit have they been in its practice over the years - never mind still are (you still need to apply massive amounts of makeup for whatever kind of ad your doing).

I applaud Dove’s attempts to try to set things right with The Dove Self-Esteem Fund, but it’s a fine line they walk because they’re right in the middle of the problems they highlight. I look forward to see how this progresses.

Caught another short film on YouTube, and on the fund’s website. Check them out!